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Skills applied to sales operations

A skill gains value when it informs a concrete decision. Here, management, data and technology are connected to work actually performed.

Rafael da Silva wearing a white shirt during an interview at Central do Varejo.
02 / RAFAEL DA SILVA
01

Sales management and people development

Role structures, targets, incentives and training feature in the reorganization at Vida em Grãos. At Vida Brasil, direct management across departments included technical refreshers and escalation resolution. Leadership in these contexts combines team development and coordination of execution.

02

CRM, pipeline and forecasting

At Vida em Grãos, CRM, pipeline and metrics form part of the sales reorganization. At Registron, lead distribution and management routines connect with Kommo and Registron One. The skill is not limited to software: it involves making work visible and monitoring the operation.

03

AI and automation with a defined application

At Registron, AI supports initial WhatsApp contact qualification and feedback within the internal platform. These applications address specific operational needs. Postgraduate studies in Prompt Engineering at FAAP are in progress and complement this practice.

04

Negotiation and B2B business development

Experience includes prospecting and partnerships at Vida Brasil, B2B projects at SUEBI and negotiation of performance models at Kwanko. These are different contexts for developing commercial relationships and aligning the offer with execution.