Commercial results in context
Numbers describe progress, but do not replace context. These results belong to specific operations and periods; they are not a promise for a future engagement.
Revenue: indicators with different baselines
At Registron, approximately 66% growth refers to average monthly gross revenue since taking over. At Vida em Grãos, growth of 160–180% relates to the final quarter of the tenure. Because the baselines and periods differ, these percentages should not be treated as direct comparisons.
Targets: progression in attainment
At Vida Brasil, monthly attainment against a R$1.4 million target increased from approximately 43% to 93%. The indicator records progress against a target, not a revenue growth percentage.
Scale: presence, people and contribution
SUEBI’s Brazilian operation represented around 65% of global revenue, with approximately €70,000 in average monthly revenue. At Crefisa, leadership of 72 professionals across five branches accompanied the region’s progression from 9th to 3rd nationally, reaching 2nd place in the final year of the tenure.
Qualification: reduce unsuitable contacts
At Registron, the 22–27% reduction refers to non-B2B-fit contacts reaching salespeople. It is an inbound qualification result and should not be confused with a conversion rate or sales growth.