Experience in commercial transformation
The context changes. The responsibility remains: connect commercial strategy with operations and the people who execute it.
Restructure before accelerating
At Registron, the work starts with a full restructuring reporting to the CEO. At Vida em Grãos, the starting point was a stagnant operation. In both contexts, reorganizing teams, targets and monitoring was part of execution, not merely planning.
Build presence and scale
SUEBI’s Brazilian operation required local presence, hiring and business development. At Vida Brasil, the challenge was to launch a telemedicine product nationally and integrate Sales, Operations and Administration. These are two distinct ways of turning an expansion objective into a real operation.
From the front line to operational leadership
The journey began in personal lending at Itaú and continued through regional leadership at Crefisa, affiliate management at Kwanko and digital accounts at DGMAX. Working across sales, branches, channels and advertisers provides context for subsequent sales leadership.